PROJECTS
EXPLORING THE PERSONALISED DIGITALLY-CONNECTED HUMAN EXPERIENCE
My research interests broadly explore how online worlds affect our everyday experiences and behaviour, and the extent to which we can understand human psychology from studying people’s online behaviour.
In broad terms, my ongoing research aims to explore the nature of behaviours which underpin engagement with online communications technology. Specifically, I am interested in projects which are focused on:
1) Exploring factors related to technology acceptance and adoption
2) Understanding "social media use"
3) Understanding psychological response to emoji
Digital Adoption
Factors associated with technology acceptance and adoption
Personalised solutions to digital adoption and innovation
Understanding social media use
How "social" is social media?
What are the behaviours which underpin "social media use"?
Exploring goal-driven social media behaviours
Psychological responses to emoji
Do we emotionally process emoji?
Sensorimotor processing of emoji
Emoji and action tendencies
Do negative emoji elicit negative attentional bias?
REDTEAM (Researching Engagement in Digital and Technological Environments for Advancing Measurement)
Measurement issues
Problems in pathologising technological behaviour