Cyberpsychology is the psychology of technology use and online behaviour. One of the areas I am currently working on relates to how we apply principles from cyberpsychology to support digital adoption, and thus promote digital transformation and innovation.  My collaborators and I have various projects in progress, and are developing tools which are informed by cyberpsychological theory to measure barriers to digital adoption, and therefore provide targeted solutions to suppo

One of my primary streams of research is on emoji processing. I was humbled to have been named the "Emoji Queen" recently by the lovely  Carolyn Freeman ! Whilst my main motivation for pursuing this research is to build good quality research which draws in perspectives and expertise from cognitive science, there are some good reasons why this research has applied value too.  Some reasons I believe that "Emoji Science" is important are: ✅ It helps us know whether they are appr

One of my programmes of research is to explore the fascinating topic of social media behaviour. Within this, we are asking questions such as: What are the behaviours that underpin "social media use"?  How can we measure different types of behaviours and behavioural styles on social media? How do individual-level factors (e.g., interpersonal traits) as well as behavioural styles, relate to aspects of user psychosocial well-being? And lots more! These questions are important. S