Professor Linda K. Kaye’s expertise is in cyberpsychology, in which she broadly explores how online worlds affect our everyday behaviour, and how we can understand human psychology from studying people’s online behaviour. Professor Kaye has an extensive publication record and engages in a wide range of external engagement activities to promote the field of cyberpsychology to the general public, the media and businesses. She is also one of four founding members and former Chair of the British Psychological Society’s Cyberpsychology Section. Professor Kaye also has her own business: "The CyberDoctor" which applies cyberpsychology to help businesses understand their online consumers’ behaviour to optimise their online marketing and communications.