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Services for Businesses

Digital Adoption and Innovation

My expertise in cyberpsychology means I can help you understand how to use psychology principles to maximise technology-enabled innovation. Using psychological insight into theories of technology acceptance, I can help you self-evaluate the personal and organisational barriers and drivers to digital innovation, and work with you on crafting targeted solutions. 

 

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Understanding barriers and drivers of digital adoption

Developing targeted solutions to Digital Innovation

Measuring barriers and drivers of digital adoption

Evaluating the impact of Digital Innovation
 

Using cyberpsychology to optimise your digital marketing strategy

Cyberpsychology can help us understand people from their online behaviour. This can give a competitive edge to help you gain consumer insights from knowing more about what behaviours might reveal about people's characteristics. This can help you develop more objective psychographic marketing strategies. 

Being Effective in Online Communication 

How and why different types of social media campaigns may be effective

How to be effective in online-exclusive communication

How to use “likes” and other types of community-related behaviours to encourage user engagement with your brand

Psychology of emoji

How emoji may be best used within online campaigns or social media interactions with consumers

 

How emoji may help you understand a bit about your consumers

Individual differences in online behaviour

What online behaviours are useful to get a psychographic profile of your users, and how this helps inform segmentation marketing

How to design personalised social media campaigns based on user personas/profiles

Using cyberpsychology to support practitioners

If you are a practitioner who supports children and young people, you might want to know more about the scientific evidence behind things like social media use, smartphones and much more. I can help you navigate the scientific evidence to help you understand how to apply this to your professional practice. 

Smartphones in Schools

What is the psychology of smartphone use?

What does the scientific evidence say about the effects of smartphones in the classroom?

Can smartphone bans be effective?

What do emoji really mean?

​How do we use and interpret emoji?

 

What differences are there in emoji use and interpretation across ages and generations?

Social Media and Mental Health 

What is the psychology behind social media use?

What does the scientific evidence say about the effects of social media on mental health?

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