Services for Businesses
Digital Health Innovation
My expertise in cyberpsychology means I can help you understand how to use psychology principles to maximise technology-enabled innovation. Using psychological insight into theories of technology acceptance, I can help you self-evaluate the personal and organisational barriers and drivers to digital innovation, and work with you on crafting targeted solutions.
Using cyberpsychology to optimise your digital marketing strategy
Cyberpsychology can help us understand people from their online behaviour. This can give a competitive edge to help you gain consumer insights from knowing more about what behaviours might reveal about people's characteristics. This can help you develop more objective psychographic marketing strategies.