Expertise Areas

My expertise in cyberpsychology means I can help you understand how to use psychology principles to maximise online communication and marketing. These are some of the benefits my insights could bring your business

Online Persuasive Communication

How and why different types of social media campaigns may be effective

How to be effective in online-exclusive communication

How to use “likes” and other types of community-related behaviours to encourage user engagement with your brand

How social media campaigns may relate to user attitudes and purchasing behaviour

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Online identities and communities

How to express brand identity via certain online behaviours

How online behaviours may relate to your consumers impressions of your brand

How to design PR strategies to encourage a positive and engaged community around your brand

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Psychology of social media

How different types of social media behaviours may be best quantified to evidence your brand’s social media profile type

How your brand’s social media profile type relates to your online marketers’ workload and job remit

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Individual differences in online behaviour

What online behaviours are useful to get a psychographic profile of your users, and how this helps inform segmentation marketing

How to design personalised social media campaigns based on user personas/profiles

How personalised social media campaigns may relate to user attitudes and purchasing behaviour

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Psychology of emoji

How emoji may be best used within online campaigns or social media interactions with consumers

How emoji may help you understand a bit about your consumers

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