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Emotional processing of emoji

Emoji Balloons

Do we process emoji emotionally?

This research found that we do not respond to emoji which are more valenced (happy or sad) more efficiently than neutral ones, suggesting that emoji may not be processed emotionally

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Do emoji help us process words?

This research found that when pairing a happy emoji to a happy word, this does not help us process the word any more efficiently than without an emoji or with one which is opposite in sentiment to the word. This suggests that emoji are not interpreted automatically as emotional

Do we embody emoji in physical space?

We often embody emotion in physical space ("Feeling up"). If emoji are emotional, we should see effects when these are displayed within our physical world. When we report the level of emotionality of emoji, we see that happy emoji are rated more positive when in upper vertical space and sad emoji are more negative when in lower space

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